Review Article Open Access

Why Big Banks Must Deal In This New Name-Economy

Abstract

Only yesterday, the image of a bank was of a Roman arch, huge columns, and people working behind bars. Today, the banks and financial institutions are in your pockets, humming palmpilots, buzzing laptops all working quietly and completing complex transactions round the clock. Banks were the first to discover globalization and true e-commerce, way before these words even came into our daily lingo. Today, they are not only caught in a highly competitive inter-global marketplace but also are stuck with a lot of old-fashioned twisted names and ancient iconography.

Naseem Javed

To read the full article Download Full Article | Visit Full Article