Research Article Open Access

The Use of Theory Reasoned of Action to Study Information Technology in Jordan

Abstract

Internet Banking Service her after called (IBS) is an information intensive business that has become a major trend in the financial marketplace nowadays. It is important to understand what factors will impact the customer’s attitude toward internet banking service adoption her after called (IBSA) in Jordan. This study uses a survey data of 700 Jordanian public university employees that have used internet banking services. Confirmatory Factor Analysis (CFA) was performed to examine the reliability and validity of the measurement, and the structural equation modeling techniques (Amos 6.0) were used to evaluate the causal model. The results show that the Jordanian customers have high intention to adopt IBS. Also the results show that customer’s attitude and their belief about social influence play a vital role in influencing the IBSA intention. In addition, attitude and subjective norm are influenced by attitudinal belief and normative belief structures. This study found that perceived risk, trust and awareness of IBSA are significant factors that influence customer’s attitude towards IBSA. Additionally, family and mass media are significant factors that influence subjective norm.

Malek AL-Majali

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