ISSN: 1204-5357
The Market Difficulty for The Use of The Moneo Electronic Purse
Whether in other countries the introduction of electronic purse as a new means for micropayment has known a success (Belgium with Proton and Hong Kong with Octopus), in France the electronic purse, namely Moneo, meets at some problems preventing a widespread adoption and use by customers and merchants. Based on the two most highly successful schemes – Proton and Octopus - some potential solutions are proposed, dealing mainly with the technological and economic aspect, in order to help the adoption and the use of Moneo.
Zouhaier M’Chirgui
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