Research Article Open Access

Modern Views on the Gamification of Business

Abstract

The purpose of this article is to identify modern views on the gamification of business. The paper mainly focuses on the theoretical aspects of the application of gamification in different sectors of economy, as well as on the best practices of application of gaming techniques. General scientific methods and various methodologies have been comprehensively employed to identify the attitude of the residents of the Moscow Region towards gamification and to achieve the set goals.

MIKHAIL VASILIEVICH VINICHENKO, ALEXANDER VASILIEVICH MELNICHUK, ANDREI VLADIMIROVICH KIRILLOV, SERGEY ANATOLYEVICH MAKUSHKIN, YULYIA ALEXANDROVNA MELNICHUK

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