Research Article Open Access

Mobile Devices and Communication: An Analysis

Abstract

Communication through mobile devices is no longer treated as a new phenomenon. Nevertheless, consumers’ attitude towards electronic marketing applications is still vague from the perspective of acceptance. Text messaging is currently the best way to keep in touch when the environment is not conducive to talk which includes being in a noisy bar, on a crowded train, in a meeting or just do not want to be overheard. The purpose of this paper was to determine factors that influence consumer behaviour (mobile phone owners) in communicating via SMS services. Indirectly, this research will contribute to the mechanism used by telecommunication service companies to communicate about their services. By identifying the influential factors and isolating approaches that will not attract consumer, this can eventually contribute to the success of introducing new or modified products and services.

Geoffrey H. Tanakinjal, Hanudin Amin, Nelson Lajuni, Jetol Bolongkikit

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