ISSN: 1204-5357
Mediation of Cognitive Absorption between Users' Time Styles and Website Satisfaction
The purpose of the current research is to investigate to what extent website continuance intention is determined by website users’ satisfaction. Moreover, we desire to test the mediating impact of cognitive absorption between users’ time styles and website satisfaction. Data collection is carried out on a sample of 300 respondents and conducted by an experiment in laboratory, preceded and followed by a survey administration. Results suggest that cognitive absorption mediates the relation between time styles and satisfaction; and that website satisfaction influence positively web site usage continuance intention. Theoretical and practical implications are considered.
Imen ELMEZNI,Jamel-Eddine GHARBI
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