Research Article Open Access

Internet Banking Websites Performance in Greece

Abstract

Research studies have paid no sufficient attention in examining the performance of internet banking (IB) websites. This paper examines factors such as the reach percentage (real users), the traffic rank and the number of web pages viewed (per IB user per day). The main objective of this paper is to explain the performance of Greek IB websites in 2008. The results show that only large Greek banks show high average statistics. However, their statistics are low compared to other European banks.

Christos Floros

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