Research Article Open Access

How Banks Fit in an Internet Commerce Business Activities Model

Abstract

Banks have started investing in the internet commerce market, by discovering areas in which they have a role to play and can reap the benefits first. However, to define niche markets and decide what to offer, they need a clear and concise Internet commerce strategy. A prerequisite for this, is an Internet market chart where it is shown where and how banks are involved in this new market and which areas have not yet been exploited. This is the purpose of this paper.

Dr.D.S.Stamoulis

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