Research Article Open Access

FACTORS AFFECTING CUSTOMER E-READING TO EMBRACE AUTO E-INSURANCE IN IRAN

Abstract

A paucity of attention has been taken to e-readiness from customer point of view, despite extensive studies in e-readiness topics. this study examined the factors influencing customer e-readiness to adopt e-insurance. We used a questionnaire and analyzed the data using SEM. We found that age and human interaction negatively affected customer e-readiness and precevied compatibility, ease of use and role clarity were at the top of positively compatibility, ease of use and role clarity were at the top of positively influsing factors.

Ali Akbar Bromideh

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