Research Article Open Access

Evaluation of Stakeholder Perception on Green Banking Practices in Selected Public and Private Sector Banks in Kerala

Abstract

Our earth is a unique planet with oceans, mountains and vast forest and life of the only habitat for human race. Growing urbanization, over use of fossil fuels, excess carbon emission and the recurrent completion to destroy the forest for daily use are pushing us to the dangerous of global warming. The earth has become heavy endangered due to the interventions of human beings. The lives of the species, including humans, have become endangered. In last few decade cyclones, rain and flood have increased. At the same time, due to the sea level rise, our earth is on the verge of being submerged to the sea. So this is crucial time, to live with green and fight for green. We need to build a planet where we can breathe with our heart’s content in the green. We have to make a qualitative changes into our lifestyle in which our generation grown up into a pollution free environment. Here the importance of Green banking arises. According to Clark Schultz “Green banking means promoting environmental-friendly practices and reducing your carbon footprint from your banking activities”. This study aims at examining the perception and awareness of consumers and employees in regards to green banking in various public and private sector banks in Kerala.

GIRISH S

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