Research Article Open Access

Elements Influencing the Adoption of Electronic Banking in Pakistan An investigation carried out by Using Unified Theory of Acceptance and Use Technology (UTAUT) Theory

Abstract

With the upsurge, massive growth and development of internet and information technology, banking and financial services are being offered by the banks to their customers through e-banking extensively. This study aims to identify the elements influencing the adoption of Electronic Banking in Pakistan by using extended Unified Theory of Acceptance and Use Technology (UTAUT) theory

Mehreen Malik

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