Research Article Open Access

eBusiness in Pakistan: Opportunities and Threats

Abstract

Several studies of eBusiness in developing countries have emphasized the influence of obstacles related to PCs-penetration, cultural and economical infrastructure, and regulatory environment as major determinants of eBusiness success. IT has revolutionized the way organizations conduct business round the globe. Now business is conducted online (eBusiness) instead of conventional means. In Pakistan, eBusiness is facing both technical and non-technical issues from management perspectives. A huge body of research is going on to unfold the key issues of eBusiness. This paper focuses on the key components of each of the above mentioned issues e.g. cultural issues i.e. language, shopping habits, and use of credit etc. The primary data collected through structured questionnaires was analyzed and tested through correlation, regressions’ analysis and t-test. It has been found that all independent variables: economic, political, business, cultural and marketing is mutually correlated and has significant impact on shaping and reshaping of eBusiness in Pakistan. Moreover, management implications along with possible solutions to the barriers of eBusiness in Pakistan are presented.

Ghulam Muhammad Kundi, Dr. Bahadar Shah

To read the full article Download Full Article | Visit Full Article