Research Article Open Access

CUSTOMER AWARENESS AND PREFERENCES FOR DIGITAL BANKING OFFERED BY HDFC BANK: AN EMPIRICAL STUDY

Abstract

In recent years, digitalization has grasped almost whole of the world. So, the banking sector could not be left behind. Cashless banking is the need of the hour and all the banks need to catch up with that. HDFC Bank being the leader in private sector aiming at providing ‘World Class banking’, has come up with various digital banking facilities like net banking, payzapp, chillr, etc. But to capture the interest of the market, there is a requirement to establish a strong digital footprint in the market, on which this research paper focuses on. This paper is based on an empirical study to check the awareness and preference of people for HDFC Banking products.

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