Research Article Open Access

CRM in A Segmented Ebanking/Ecommerce Marketplace – New Approaches to Data Analysis

Abstract

We explore the development of a probabilistic model of segmented markets, and go on to show how such a model adds value in various common e-banking and e-commerce scenarios. We compare this modern treatment with classical approaches, and demonstrate how such a probabilistic model reduces the cost of acquiring new customers, improves ROI on marketing campaigns, and helps identify the correct point to intervene in the customer lifecycle to retain previously loyal customers.

Jonathan Cottrell

To read the full article Download Full Article | Visit Full Article