Research Article Open Access

Challenges and opportunities of silent commerce - applying Radio Frequency Identification technology

Abstract

This research paper investigates applications of Radio Frequency Technology (RFID) as an application of ubiquitous commerce. RFID has a wide application in the supply chain but still is very limited for customer support. This study introduces the concept of the Silent CRM (s-CRM) which is an application of RFID to proactively support customer needs. Challenges of RFID application within companies, outside of companies and about the technology itself are discussed as well.

Teuta Cata

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