Case Report Open Access

Canada Investment and Savings Lays Groundwork for Online Bond Sales

Abstract

A Web site offering marketing information and the forms needed to purchase Canada Savings Bonds was opened by Canada Investment and Savings (CI&S) in time for the annual CSB sales campaign in the fall of 1996. CI&S was created in August of 1995 as part of government efforts to more effectively manage its debt by maintaining and expanding the investor base among the widest possible range of individual Canadians. The Department of Finance, Bank of Canada and Ottawa-based ARRAY Development assisted in structuring the Web-based services and associated business processes. Consumer reaction has been very positive.

Michael McDougall

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