Research Article Open Access

Adoption and Use of Internet Banking in the Sultanate of Oman: An Exploratory Study

Abstract

The aim of this paper is to explore the drivers and inhibitors of customers's Internet banking adoption in the Sultanate of Oman. Data from 225 respondents were used to address the aim. Our preliminary findings indicate that, in Oman, only two banks offer Internet banking services to customers. The main drivers of adoption appear to be compatibility, usefulness and ease of use. The extent of use is affected by lack of government support, poor quality of connection and page loading speed. Trust and face-to-face personal banking preference have been found as major inhibitors of IB adoption. Some preliminary implications for practitioners are highlighted.

Imtiyaz Al-Sabbagh,Alemayehu Molla

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