Research Article Open Access

A TAM Framework to Evaluate Users’ Perception towards Online Electronic Payments

Abstract

Technology Acceptance Model (TAM) is capable of explaining user behavior across a broad range of end-user computing technologies and user populations. In its original form TAM has been extensively incorporated as a methodology to measure attitude towards technology adoption from users in multiple domains, as well as within financial domain. TAM variations have also been proposed and applied for measuring users’ attitude towards adoption of several IT based services. In this paper we demonstrate a revised TAM model for measuring users’ attitude towards online electronic payments adoption. We present the model developed, as well as initial results from a relevant survey at a Greek bank’s target users group.

George Rigopoulos, Dimitrios Askounis

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